BELices Mission: Flying the Belgian Flag Internationally
At BELices, our calling goes far beyond simply being an e-commerce platform for Belgian products. Our ambition is to spread Belgian culture and flavors throughout the world, while showcasing Belgians who keep our heritage alive far from our borders. This mission inspires us every day and drives us to seek passionate partners who share this vision.
It is in this spirit that we decided to highlight the exceptional adventure of La Belle et le Belge, a company that perfectly embodies the meeting of Belgian expertise and Quebec innovation. Through this partnership, we want to show how our culinary traditions can travel, adapt, and win hearts beyond our borders.
La Belle et le Belge: When Belgium Meets Quebec
Based in Sainte-Brigitte-de-Laval, Quebec, La Belle et le Belge was born from a love story – both for gastronomy and between two cultures. On one side, "La Belle" represents Quebec elegance and creativity; on the other, "Le Belge" brings his gourmet expertise and pride in his Belgian roots.
Together, they have created a unique concept that allows Quebecers to discover the true flavors of Belgium, while adding a local touch that resonates with their audience. This cultural fusion translates into a range of authentic products that take taste buds on a journey:
- Liège waffle mixes prepared with genuine Belgian pearl sugar
- Chocolate fondues in various flavors, faithful to our chocolate-making tradition
- Specially designed accessories to perfectly make waffles at home
- Original derivative products, such as caps and accessories, that humorously blend Walloon and Quebec expressions
This approach demonstrates a deep desire to build bridges between two French-speaking cultures that share a common love for good food and conviviality.
A Model for Exporting Belgian Expertise
What particularly appeals to us about La Belle et le Belge is their respectful approach to our traditions while daring to innovate. They don't just identically reproduce our ancestral recipes – they evolve them, adapt them, while preserving what makes their essence.
Their success confirms to us that Belgian gastronomy possesses that universal power to bring people together and create moments of sharing, no matter where you are in the world. This is exactly what we seek to promote at BELices: authentic experiences that transport a bit of our beloved Belgium beyond our borders.
A Shared Vision That Gives Meaning
When BELices highlights talents like La Belle et le Belge, it's not simply to sell products. It's to tell meaningful stories, to value the exceptional journeys of our compatriots abroad, and to show how our culinary heritage can be enriched through contact with other cultures.
Each waffle prepared, each fondue tasted in Quebec thanks to La Belle et le Belge thus becomes a small ambassador for our country, an invitation to discover more about the richness of our culture. It is this dimension that is particularly dear to our hearts at BELices: building bridges between cultures and making each tasting an experience that tells a story.
Want to discover more about this gourmet world that brings Belgium to life in Quebec? Visit their website to dive into their world and perhaps be tempted by their delicious creations.