Côte d'Or: a monument of Belgian specialties to give
When we talk about Belgian chocolate, one image and one name immediately come to mind: the iconic Côte d’Or elephant. This logo, like an invitation to a sensory journey, symbolizes excellence and the heritage of Belgium's gourmet tradition. But do you really know its story and why the Côte d’Or brand has become THE reference for Belgian products to savor or gift around the world?
The origins: flavors from elsewhere at the heart of Belgium
It all begins in 1870 in Schaerbeek, a suburb of Brussels, where Charles Neuhaus opens a small artisanal chocolate shop. But it is in 1883 that the magic happens: the Côte d’Or brand is officially registered, with a name that refers to the Gold Coast, now Ghana, famous for its exceptional cocoa beans.
From the very beginning, the choice of raw materials and the constant pursuit of quality lay the foundation for Côte d'Or's future success. Belgian chocolate is no longer just a treat: it becomes a promise of escape, an invitation to discover the richness of cocoa.
A mythical logo and a family tradition
In 1906, the company Alimenta was founded and gave birth to this famous logo: a majestic elephant, accompanied by a palm tree and pyramids, a direct nod to the origin of the African cocoa used in Côte d’Or's secret recipes. This symbol, created by Lambert Michiels, has transcended decades without aging, embodying the prestige and strength of the brand.
That same year, Charles Neuhaus passes the torch to the Bieswal family, who will preserve the spirit and expertise of Côte d’Or, further developing the brand and constantly pushing the boundaries of indulgence.
The Golden Age: innovations, expansion, and success
Since 1911, Côte d’Or has shaken up the norms: a new white and gold packaging appears, containing two bars for true chocolate lovers. Quickly, the brand innovates further with creations that have become iconic: the soft caramel “Supertoff” (1929), the Codorette (1932), and in 1934 the legendary Chokotoff®, still appreciated today as a reliable choice among Belgian specialties to give as gifts.
In the 1930s, the brand crossed Belgian borders. Côte d’Or even established itself in the United States, proving that the passion for Belgian chocolate knows no bounds.
Heritage and Modernity: Côte d'Or Today
More than 140 years after its inception, Côte d’Or remains the flagship of Belgian grocery. True to its values: selection of the finest beans, intensity of flavor, continuous innovation (with ranges like Côte d’Or Bio dark chocolate with a hint of salt or Côte d’Or Zero), the brand is also committed to sustainable development through the Cocoa Life initiative, for cocoa that respects communities and the planet.
From the famous Mignonnette to the traditional bar, from intense praline to smooth milk chocolate, each Côte d’Or square is an unforgettable experience that evokes Belgian generosity, authenticity, and conviviality.
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For our French, Dutch, English friends... and all the enthusiasts of Belgian flavor
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Don't wait for your memories to melt away: share or (re)discover your Belgian specialties to give thanks to the best of Côte d’Or atBelices.be.
🎁 Want to treat yourself? Belgian specialties to give & more!
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